Benefits of Blogging for Businesses (and How to Get Started)
Blogging is one of the best small business marketing strategies out there. It helps improve SEO rankings, builds brand awareness, and turns readers into loyal customers. In this post, you’ll learn the top benefits of blogging for businesses — from boosting traffic to increasing conversions — plus simple, actionable tips to start a blog that actually works for your business.
5 Signs Your Website is Costing You Clients (and How to Fix It)
5 Signs Your Website is Costing You Clients (and How to Fix It) Here’s the hard truth: your website might be the reason you’re not getting clients. You could have the best service in the world, but if your site frustrates people, they’re gone before you even get a chance to connect with them. Don’t panic, though. Most website problems are easy to spot and fix once you know what to look for. Signs Your Website is Costing You Clients 1. Your Website is Slow (and Nobody Waits Anymore) People don’t wait around. If your site drags, they’ll click away. Studies show even a one-second delay can cause people to bail. Fix it: • Shrink those oversized photos before uploading. Large, uncompressed images are one of the biggest culprits behind slow load times. Resize and compress your photos before uploading so they look great without dragging your site speed down. • Invest in decent hosting (cheap hosting is costing you more than you think). I prefer to use Ionos for my websites. Their hosting packages are decent when you’re just starting out, plus you get a free domain name for the first year. Their customer service is great and they offer a lot of add-on options as your business grows. • Clear out plugins you don’t actually use. Extra plugins can slow your site down, cause glitches, and even create security risks. If you’re not using it regularly, deactivate and delete it. • Use tools like Google PageSpeed Insights to see what’s slowing you down. 👉 If your site takes longer than 3 seconds to load, you’re losing clients. Period. 2. Your Site Looks Terrible on a Phone Here’s the thing—most people will look you up on their phone first. If your site looks squished, buttons don’t work, or they have to zoom in just to read? They’re gone. Fix it: • Make sure your site has a responsive design (your web theme should do this automatically). • Test it yourself—pull it up on your phone and see if you’d actually stick around. • Keep things simple. No one wants to fight with tiny menus or walls of text. 👉 Bonus: Google actually ranks mobile-friendly websites higher. So if your site isn’t mobile-ready, you’re losing on two fronts—clients and SEO. 3. People Can’t Find What They Need If your navigation is a maze, people won’t stick around long enough to figure it out. They want answers fast: What do you do? Who do you help? How can they work with you? Fix it: • Stick to the basics in your menu (Home, About, Services, Blog, Contact). • Label things clearly—no fancy jargon. Visitors don’t want to decode clever wording or industry jargon. Keep labels simple and clear—think “Services” instead of “Solutions” or “Work With Me.” • Make sure your “Contact” or “Book Now” button is always easy to spot. 👉 Test this: ask a friend to go to your site and try to book your service. If they get lost, your navigation needs work. Get Your Free Website Content Planner! Sign up to get your free Website Content Planner—perfect for organizing your content, staying focused, and making your site more effective. Subscribe Loading… Subscribe Loading… Thank you! You will recieve your free planner soon! 4. Your Design Feels Outdated You might be amazing at what you do, but if your website looks like it hasn’t been touched in years, people will assume your business is outdated too. And if your last blog post is from 2019? Yikes. Fix it: • Freshen up your design with clean layouts and modern fonts. • Swap out old stock photos for updated, real images. • Keep your content current—post something new every so often so your site doesn’t look abandoned. 👉 Even small updates—like changing images or colors—make your site feel alive. 5. There’s No Clear Call-to-Action Here’s the biggest one: if you don’t tell people what to do, they won’t do it. Do you want them to call you? Fill out a form? Buy something? If it’s not clear, they’ll leave without taking action. Fix it: • Put a clear, bold call-to-action on every page. • Use strong wording: “Schedule Your Free Call” works way better than “Submit.” • Don’t overwhelm visitors with a million options—make the next step obvious. 👉 Think of your CTA like a “next step” sign. Without it, people wander off. Your website should be working for you, not against you. If it’s slow, clunky, outdated, or confusing, it’s costing you clients—and maybe you didn’t even realize it until now. The good news? These things are fixable. When you focus on speed, mobile design, easy navigation, fresh content, and strong calls-to-action, your site starts doing its real job: bringing you clients. 👉 Want to know if your website is secretly scaring people off? Book a website audit with me, and I’ll show you exactly what’s working, what’s not, and how to fix it. 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Why Local Service Providers Still Need a Website (Even if They’re Booked Out)
Two Social Media Mistakes That Are Costing Your Business (And How to Fix Them) Think you don’t need a website because you’re already busy? Think again. If you’re a local service provider—plumber, contractor, esthetician, HVAC tech, you name it—you might be thinking, “I’m booked out for weeks. Why would I need a website?” But the truth is, even if you’ve got more work than you can handle right now, having a website isn’t just about getting clients. It’s about setting your business up to grow, stay relevant, and stand out for the long haul. Reasons Why Local Service Providers NEED a Website Word of Mouth and Facebook Alone Aren’t Enough Don’t get me wrong—word of mouth is powerful. And yes, posting on Facebook or sharing your number in local groups can bring in leads. But what happens when someone hears your name and wants to learn more? Or when you’re tagged in a Facebook thread and the person looking for help wants to check you out first? If the only place people can find you is in a Facebook comment section or someone else’s phone contacts, you’re missing out on a huge opportunity to control the conversation around your brand. What People Do When They Hear About You (Hint: Google!) The first thing people do when they hear your name is pull out their phone and Google you. They’re looking for answers like: • Is this person legit? • Do they serve my area? • Can I see photos of their work? • What are their prices like? • Do they have reviews? If they can’t find anything—or only see a random Facebook post—they’ll probably move on to the next provider who does have a clean, professional presence online. A Website Builds Long-Term Trust Having a website tells people, “Hey, I take my business seriously.” It gives potential clients the confidence to reach out. It’s where you can: • Share reviews and testimonials • Show your certifications or licenses • Post before-and-after photos • Explain your process • Share your service area and contact info Even a simple one-page website helps people feel more comfortable choosing you over someone who’s hard to track down online. Get Your Free Website Content Planner! Sign up to get your free Website Content Planner—perfect for organizing your content, staying focused, and making your site more effective. Subscribe Loading… Subscribe Loading… Thank you! You will recieve your free planner soon! It Helps You Raise Your Prices, Book Quality Leads, or Grow a Team If you’re tired of getting lowball offers or clients who ask for things outside of your scope, a website can help filter that out. You get to set expectations upfront: what you do, what you charge, how people should contact you. And if you’re thinking about hiring help or growing your team, having a website already in place makes your business feel more established—and easier to scale. Local SEO Matters (AKA Showing Up on Google) Want to show up when someone searches “[your service] near me” or “[your city] plumber”? That’s local SEO. A website helps you appear in those search results—especially when you’ve got your business hours, service areas, and keywords set up properly. That means more ideal leads finding you—without you having to chase them down or rely on someone tagging you in a Facebook group. Simple Websites Can Still Make a Big Impact You don’t need a fancy, 10-page site with all the bells and whistles. Sometimes, just a homepage with your services, a few photos, contact info, and reviews is enough to build trust and keep the leads coming. The goal isn’t to overwhelm people. It’s to show up, look professional, and make it easy for someone to take the next step—whether that’s calling you, filling out a form, or saving your info for later. Being booked out now is great—but what about six months from now? A year from now? Your website isn’t just about keeping your calendar full. It’s about building a reputation, attracting better clients, and making your business work smarter (not harder). If you’ve been putting off getting a website—or updating the one you’ve got—it might be time to take that next step. Because people are searching for you. The question is: what are they finding? Thinking it might be time for a website that actually works for your business? If you’re already busy, the last thing you need is a complicated process or a giant to-do list. I make it simple. Whether you’re starting from scratch or need a refresh, I’ll help you create a clean, professional website that builds trust, answers your clients’ most common questions, and sets you up for long-term success—without taking over your life. Let’s make sure people who hear about you can find you—and feel confident reaching out. 📩 Ready to chat about your website? Contact me and let’s get started! Share This Story Facebook-f Twitter Linkedin-in Instagram Similar Blogs All Posts Social Media Why Local Service Providers Still Need a Website (Even if They’re Booked Out) Two Social Media Mistakes That Are Costing Your Business (And How to Fix Them) 10 Signs It’s Time to Hire A Social Media Manager For Your Business Using Social Media Without the Stress