Before working together, Trippin Travel was seeing low engagement and limited reach on Facebook. Their posts weren’t getting much attention, and they weren’t running ads consistently.
I stepped in and created a new content strategy with custom-designed graphics showcasing their travel options. We added weekly Reels and started running targeted Facebook ads to help them get seen.
To boost engagement, I revamped their content strategy by:
After rolling out the new content plan in July, engagement started picking up fast. Here’s a side-by-side look at the change from the month before.
Before we implemented the new strategy.
One month after posting reels, new graphics, and running ads.
We focused on understanding the client’s goals, identifying where their current strategy was falling short, and creating a plan that would actually connect with their audience.
Once we had a solid understanding of the client’s goals and pain points, we put together a focused content strategy that did more than just fill a feed. It was built to educate, create trust, and drive engagement.
By combining visuals that matched the brand’s vibe with clear messaging, we helped the audience see the value and take action. Every part of the plan—from timing to tone—was intentional.