TRAVEL MARKETING

How I helped Trippin Travel grow engagement by over 300%

When Trippin Travel first came to me, their Facebook page was struggling. Posts weren’t getting much traction, engagement was low, and ads weren’t being run consistently—so their audience wasn’t really seeing them.

I stepped in and built a fresh strategy: custom graphics to showcase their travel packages, weekly Reels to grab attention, and consistent Facebook ads targeted to the right audience. The result? A 300%+ jump in engagement and way more eyes on their offers.

Scope of work:

• Social Media Strategy

• Facebook Management

• Graphic Design

• Facebook Ads

case study

The Solution:

To get more eyes on their content, I shifted the strategy to focus on:

• Eye-catching graphics that highlighted their travel packages

• Weekly Reels to showcase experiences in a fun, shareable way

• Consistent Facebook ads to put their brand in front of the right people at the right time

The results?
They speak for themselves.

Within the first month of the new plan, engagement skyrocketed. Here’s a quick before-and-after look:

Before: Engagement
& Impressions – June

Low engagement, inconsistent reach.

Before we implemented the new strategy.

After: Engagement
& Impressions – July

Engagement up by 300%+ with more impressions,
more activity, and way more visibility

One month after posting reels, new graphics, and running ads.

What Changed:

In June, posts were barely reaching anyone—engagement was flat, impressions were low, and the content just wasn’t grabbing attention.

By July, after putting the new strategy in place, everything flipped. Engagement jumped 304%, posts were finally getting seen, and their content started sparking real interaction.

These charts show it best: before (left) vs. after (right). The difference? Night and day.

Here are a few of the custom graphics I created as part of the strategy.

How I Got These Results

My Approach

I started by really digging into their goals and figuring out where their current content was falling flat. The idea wasn’t just to post more often—it was to create a plan that would actually connect with their audience and get people interested again.

What I Did

• Updated their messaging so it felt true to their brand

• Designed scroll-stopping visuals tailored to their audience

• Created posts that educated, inspired, and converted

• Put a consistent posting schedule in place

• Tracked results and adjusted along the way

A Strategy That Delivered

Once everything was mapped out, every piece of content had a purpose. The visuals caught attention, the messaging built trust, and together they encouraged the audience to take action. Nothing was random—every post, every story, every ad was intentional and tied back to their goals.