Two Social Media Mistakes That Are Costing Your Business (And How to Fix Them)
Let’s be real—keeping up with social media when you’re running a small business can feel like trying to juggle flaming swords. Between client work, emails, meetings, and everything else on your to-do list, social media often ends up shoved to the bottom.
But here’s the thing: if you’re posting here and there (or not at all), it’s probably costing you sales and visibility. The good news? There’s a pretty simple fix—and it doesn’t require spending hours glued to your phone.
Two most common social media slip-ups I see (and how to get back on track)
Mistake #1: Inconsistent Posting
We all get busy. Life happens. But showing up on social media consistently really does matter. Here’s why:
People Trust What’s Familiar
When your audience sees you show up regularly, you become someone they recognize—and that builds trust. If your posts are hit or miss, your audience might forget you exist. But if you’re in their feed on the regular, you stay top of mind.
Consistency Builds Credibility
Posting often (not constantly, just consistently!) makes you look reliable and committed to what you do. It tells your audience, “Hey, I’m here, I care, and I know what I’m talking about.”
It Also Helps Engagement
When people know you post every Monday or Thursday or whatever your schedule is, they start looking out for your stuff. That leads to more likes, comments, and shares—and that’s what tells the algorithm to show your content to more people.
The Numbers Back It Up
Brands that post consistently see way more engagement—like up to 85% more. And more eyes on your content = more chances for someone to check out what you offer.
When You Go Quiet, Growth Slows Down
Even taking a week off can slow your momentum. And if you disappear for too long, people start to wonder if you’re still around. Staying active keeps the convo going and helps you keep that connection with your audience.
Mistake #2: Not Knowing What to Post
This is the other big one—and I hear it all the time:
“I want to post, but I have no idea what to say.”
Totally normal. But without a plan, it’s easy to either stop posting completely or just keep recycling the same stuff over and over.
You Run Out of Ideas Fast
When you don’t plan ahead, you end up staring at a blank screen trying to think of something—anything—to post. That leads to burnout or big gaps in your feed.
It Gets Repetitive
Winging it often leads to the same 3 post types over and over. And while there’s nothing wrong with routines, a little variety keeps your audience interested and helps you show up in more feeds.
No Strategy = Missed Opportunities
Every post is a chance to connect, teach, inspire, or drive action. But when you don’t have a goal behind your content, those opportunities slip by.
Everything Feels Scattered
Random posts here and there don’t really do much. But when your content is intentional and fits into an overall plan? That’s when your social media starts actually working for you.
The Fix: Use a Content Calendar
Here’s where things get easier: a simple content calendar can take so much stress off your plate. You don’t have to figure out what to post every day—because it’s already planned.
Here’s how to get started:
1.Figure Out What You Can Manage
How many times a week can you realistically post without pulling your hair out? Start there. It doesn’t need to be every day—consistency matters more than frequency.
2. Map Out Your Content for the Month
Use a calendar or planner (even a Google Sheet works!) to lay out your posts. Mix it up with blog links, behind-the-scenes photos, helpful tips, product features, quotes, or whatever fits your brand.
3. Stick to It (Mostly)
Things come up, and that’s okay. But having a plan in place makes it easier to stay consistent—and it gives you a clear path instead of guessing every day.
Want Some Help?
If social media has you feeling overwhelmed or like you’re just winging it, you’re not alone. I work with small business owners just like you to create simple strategies that make social media feel manageable—and actually worth the effort.
One of my clients (a travel agency) saw their Facebook impressions jump by over 300% in a month—all because we put a solid posting plan in place. That led to more website visits and more bookings. Win-win.
If you’re tired of the guesswork and ready for a plan that actually fits your business, let’s chat. I’d love to help you figure out what to post, when to post it, and how to use social media to connect with your people (and make more sales while you’re at it).
Shoot me a message or get a free quote—no pressure, just a conversation. Let’s make your content work for you instead of the other way around.
And hey—results vary based on your industry, audience, and how much effort you’re able to put in. But this stuff really can make a difference when you’re consistent with it.
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