Two Social Media Mistakes That Are Costing Your Business (And How to Fix Them)
Two Social Media Mistakes That Are Costing Your Business (And How to Fix Them) Let’s be real—keeping up with social media when you’re running a small business can feel like trying to juggle flaming swords. Between client work, emails, meetings, and everything else on your to-do list, social media often ends up shoved to the bottom. But here’s the thing: if you’re posting here and there (or not at all), it’s probably costing you sales and visibility. The good news? There’s a pretty simple fix—and it doesn’t require spending hours glued to your phone. Two most common social media slip-ups I see (and how to get back on track) Mistake #1: Inconsistent Posting We all get busy. Life happens. But showing up on social media consistently really does matter. Here’s why: People Trust What’s Familiar When your audience sees you show up regularly, you become someone they recognize—and that builds trust. If your posts are hit or miss, your audience might forget you exist. But if you’re in their feed on the regular, you stay top of mind. Consistency Builds Credibility Posting often (not constantly, just consistently!) makes you look reliable and committed to what you do. It tells your audience, “Hey, I’m here, I care, and I know what I’m talking about.” It Also Helps Engagement When people know you post every Monday or Thursday or whatever your schedule is, they start looking out for your stuff. That leads to more likes, comments, and shares—and that’s what tells the algorithm to show your content to more people. The Numbers Back It Up Brands that post consistently see way more engagement—like up to 85% more. And more eyes on your content = more chances for someone to check out what you offer. When You Go Quiet, Growth Slows Down Even taking a week off can slow your momentum. And if you disappear for too long, people start to wonder if you’re still around. Staying active keeps the convo going and helps you keep that connection with your audience. Mistake #2: Not Knowing What to Post This is the other big one—and I hear it all the time: “I want to post, but I have no idea what to say.” Totally normal. But without a plan, it’s easy to either stop posting completely or just keep recycling the same stuff over and over. You Run Out of Ideas Fast When you don’t plan ahead, you end up staring at a blank screen trying to think of something—anything—to post. That leads to burnout or big gaps in your feed. It Gets Repetitive Winging it often leads to the same 3 post types over and over. And while there’s nothing wrong with routines, a little variety keeps your audience interested and helps you show up in more feeds. No Strategy = Missed Opportunities Every post is a chance to connect, teach, inspire, or drive action. But when you don’t have a goal behind your content, those opportunities slip by. Everything Feels Scattered Random posts here and there don’t really do much. But when your content is intentional and fits into an overall plan? That’s when your social media starts actually working for you. The Fix: Use a Content Calendar Here’s where things get easier: a simple content calendar can take so much stress off your plate. You don’t have to figure out what to post every day—because it’s already planned. Here’s how to get started: 1.Figure Out What You Can Manage How many times a week can you realistically post without pulling your hair out? Start there. It doesn’t need to be every day—consistency matters more than frequency. 2. Map Out Your Content for the Month Use a calendar or planner (even a Google Sheet works!) to lay out your posts. Mix it up with blog links, behind-the-scenes photos, helpful tips, product features, quotes, or whatever fits your brand. 3. Stick to It (Mostly) Things come up, and that’s okay. But having a plan in place makes it easier to stay consistent—and it gives you a clear path instead of guessing every day. Want Some Help? If social media has you feeling overwhelmed or like you’re just winging it, you’re not alone. I work with small business owners just like you to create simple strategies that make social media feel manageable—and actually worth the effort. One of my clients (a travel agency) saw their Facebook impressions jump by over 300% in a month—all because we put a solid posting plan in place. That led to more website visits and more bookings. Win-win. If you’re tired of the guesswork and ready for a plan that actually fits your business, let’s chat. I’d love to help you figure out what to post, when to post it, and how to use social media to connect with your people (and make more sales while you’re at it). Shoot me a message or get a free quote—no pressure, just a conversation. Let’s make your content work for you instead of the other way around. And hey—results vary based on your industry, audience, and how much effort you’re able to put in. But this stuff really can make a difference when you’re consistent with it. Share This Story Facebook-f Twitter Linkedin-in Instagram Similar Blogs All Posts Social Media 10 Signs It’s Time to Hire A Social Media Manager For Your Business Using Social Media Without the Stress
10 Signs It’s Time to Hire A Social Media Manager For Your Business
10 Signs It’s Time to Hire A Social Media Manager For Your Business Social media isn’t just about posting pretty pictures or hopping on the latest trend anymore—it’s a full-on job. If you’re trying to juggle running your business and keeping up with your Instagram, Facebook, TikTok, or LinkedIn… it can get overwhelming fast. The truth is, not every business owner has the time, knowledge, or desire to manage social media—and that’s totally okay. 10 Signs You Need to Hire A Social Media Manager 1. Your Branding Is All Over the Place If your social media posts don’t match your website or feel inconsistent from one platform to the next, that’s a red flag. Your audience should be able to recognize your content at a glance—same colors, same tone, same message. A social media manager can help you lock in a cohesive brand voice and look so that everything from your captions to your graphics feels “on brand.” 2. You’re Falling Behind the Competition Let’s be real—when you see your competitors consistently showing up online, growing their audience, and getting solid engagement, it stings a little. If it feels like they’re pulling ahead while you’re stuck trying to figure out what to post next, it’s probably time for some support. A social media pro can help you create a strategy that keeps your brand competitive and relevant. 3. Your Engagement Is Flat Getting minimal likes, no comments, and crickets in your DMs? That’s usually a sign your content isn’t connecting—or maybe it’s not getting seen at all. A social media manager can look at what’s working (and what’s not), help you create content that sparks engagement, and even guide you through algorithm-friendly strategies to increase your reach. 4. You Don’t Have a Plan Posting whenever you remember or just winging it day-to-day isn’t a strategy—it’s a headache. Without a plan, it’s easy to burn out or get stuck in the “what do I post today?” spiral. A social media manager will build out a custom strategy that aligns with your business goals, speaks to your audience, and actually makes sense for your schedule and capacity. 5. You’re Wasting Time If you’re spending way too much time on social media—scrolling for inspo, trying to figure out trends, writing captions, editing Canva graphics—you’re probably not spending enough time in your zone of genius. A good social media manager will help you take back your time so you can focus on running your business, not your Instagram feed. 6. Negative Comments or Reviews Are Going Unnoticed Online reputation matters. If customers are leaving questions, comments, or negative feedback and you’re not responding (or not even seeing them), it can damage trust. A social media manager can monitor your accounts, respond professionally and promptly, and help you maintain a positive brand image. 6. Negative Comments or Reviews Are Going Unnoticed Online reputation matters. If customers are leaving questions, comments, or negative feedback and you’re not responding (or not even seeing them), it can damage trust. A social media manager can monitor your accounts, respond professionally and promptly, and help you maintain a positive brand image. 7. You Aren’t Tracking Your Results Are your posts actually doing anything for your business? If you’re not looking at analytics—or don’t know what to look for—you’re missing valuable info. A social media manager can help you measure what matters, track your performance, and use that data to improve your content and results over time. 8. You’re Inconsistent With Posting Social media rewards consistency, and if you’re posting in bursts one week and then going silent the next, you’re likely losing momentum and visibility. A social media manager will keep things moving with a content calendar and consistent posting schedule—so your audience stays engaged and your brand stays visible. 9. You Don’t Feel Confident With the Platforms Maybe you started your business on Facebook, but now there’s Threads, TikTok, Reels, Stories, and who knows what else. The platforms are constantly changing, and it’s a lot to keep up with. A social media manager stays up-to-date with trends, features, and best practices so you don’t have to. 10. You’re Just… Over It Maybe social media used to be fun, but now it feels like a chore. Or you’re just too busy to do it well. If thinking about your content calendar gives you anxiety or it’s been sitting untouched for weeks, it’s time to call in help. A social media manager will bring fresh energy and ideas to your online presence—and take the pressure off you. Social media is important, but that doesn’t mean you have to do it all yourself. If even a few of these signs sound familiar, it might be time to outsource your social media to someone who knows what they’re doing and actually enjoys it (yes, we exist!). Ready to take social media off your plate? Let’s chat about how I can help you show up online consistently, confidently, and without the stress. Take a look at my social media management services, then be sure to book a free consultation to get started. Share This Story Facebook-f Twitter Linkedin-in Instagram Similar Blogs All Posts Social Media Two Social Media Mistakes That Are Costing Your Business (And How to Fix Them) Using Social Media Without the Stress
Using Social Media Without the Stress
Using Social Media Without the Stress Social media isn’t just for funny memes and vacation pics anymore—it’s a legit tool for growing your business. Whether you’re just starting out or have been at it for years, showing up on platforms like Instagram, Facebook, and TikTok can help you connect with your audience, build trust, and promote your services without blowing your budget. But here’s the thing—just having a profile isn’t enough. If you want social media to actually work for your business, you need to show up with intention. So let’s chat about why it matters and how you can start using it to your advantage (without adding a million things to your to-do list). Why Social Media Is So Helpful for Business Owners If you’re not using social media yet, now’s a good time to start. You don’t need a massive following or to go viral—just a plan and some consistency. Here’s why social media is worth your time: • Reach more people: Platforms like Facebook, Instagram, and TikTok have billions of users. It’s a great way to get in front of people who haven’t discovered you yet. • Affordable marketing: Even if you’re running ads, social media tends to be way more budget-friendly than traditional marketing. • Build relationships: You get to chat with your customers directly—respond to comments, answer questions, and show the human side of your business. • Learn what works: Built-in analytics give you insight into what kind of content your audience is loving (and what they’re ignoring). • Stand out: Your brand personality, your voice, your style—it’s all unique to you, and social media lets you show it off. So, What Does a “Social Media Presence” Actually Mean? It doesn’t mean you need to post 5 times a day or jump on every trend. It means being present, consistent, and showing up in a way that feels true to your brand. Here’s what helps: • Be consistent: Whether it’s a few times a week or once a day, show up regularly. • Stay on-brand: Keep your tone and visuals aligned across all platforms. • Engage: Respond to comments, like posts, and start conversations. Know Who You’re Talking To Before you post anything, think about who’s on the other side of the screen. Are they moms juggling business and home life? Are they health-conscious shoppers? Your content should speak to their wants, needs, and struggles. Ask yourself: • What do they care about? • What kind of posts get them to stop scrolling? • What problems are they hoping you can help with? Smart Tools That Save Time Social media doesn’t have to eat up your entire week. Use tools that take some of the pressure off: • Scheduling tools like Later or Meta Business Suite let you plan ahead and keep things consistent. • Social listening tools help you keep an eye on what people are saying about your business. • Analytics help you see what’s working, so you’re not just posting and hoping for the best. Content That Actually Connects Not every post needs to be promotional. The best content makes people feel seen, helps them learn something, or just makes them smile. Mix it up with: • Educational posts – Tips, how-tos, and quick wins your audience can use right away. • Entertaining posts – Memes, behind-the-scenes moments, or anything that makes your brand more relatable. • User-generated content – Reposting your customers’ photos builds trust and shows real-life results. • Video – Short clips, tutorials, or even a casual check-in—video helps people feel more connected to you. • Interactive posts – Polls, “this or that” questions, quizzes—they’re great for engagement. Want to Grow Your Reach? Try This: • Use hashtags – But keep them relevant. No need to overload your captions. • Work with influencers – Even micro-influencers can help you connect with new audiences. • Partner with other brands – Collaborate on giveaways or cross-promotions with businesses that share your audience. • Try ads – Even a small budget can go a long way if you target the right people. Put Together a Simple Strategy You don’t need a complicated plan—just a clear one. Here’s how to keep it manageable: 1. Set your goals: Do you want more followers? More leads? More engagement? 2. Know your audience: Think about what they need and how you can show up for them. 3. Plan your content: Decide what you’ll post and when. 4. Engage: Don’t just post and ghost—check in and start conversations. 5. Track and adjust: Use analytics to guide your next move. Wrapping It Up Social media isn’t about being everywhere all at once—it’s about being where your people are and showing up in a way that’s consistent and real. When you post with purpose, connect with your audience, and keep it simple, you’ll start to see results. If you’re feeling overwhelmed or not sure where to start, I’m here to help. Let’s chat about your social media goals and come up with a plan that works for you. Share This Story Facebook-f Twitter Linkedin-in Instagram Similar Blogs All Posts Social Media Two Social Media Mistakes That Are Costing Your Business (And How to Fix Them) 10 Signs It’s Time to Hire A Social Media Manager For Your Business